Photographer Loke Roos

—First and foremost – whom can you name as the best photographer in Malmö, Sweden? :)

—There are a lot of great photographers in Malmö. Many with different style than me.

—Are you photogenic?

—Nope. Funny? Yes :-)

—How did you get in the photography industry?

—By accident actually. My sister asked if I could take some portraits at her wedding and I ended up running around the whole day. Haven´t stopped shooting wedding since.

—What are the most important components of a good photo in your opinion?

—Emotion, composition and story.

—Do you love traveling?

—Not really. Bad for the environment usually and I always miss my family way too much.

—What do you like most about your profession?

—Normally the knowledge that my clients are happy and will enjoy their images for the rest of their life.

—What do you like least about your profession?

—Every artist doubt their work, me included. I usually hate everything I do until it is finished and ready to be send to the client.

—What will be the future of photography?

—I hope it will still be some sort of documentation but I fear that it will get more and more done but friends with a nice camera rather than by professionals.

—What is special in the photography genre you specialise at?

—It´s all genres combined if you think about it.

—How do you handle criticism?

—If I feel there is a point then very well.

—Are there any trends in photography?

—Yeah sure. A lot of trends in editing and so on. I try to steer away from them as I think they put a time stamp on your work and I want my images to be timeless.

—What should be the criteria for a customer to choose a photographer?

—I guess first impression is always the images but then try to find someone who you feel would add value to your wedding day!