Photographer Joe Miller

—First and foremost – whom can you name as the best photographer in Malmö, Sweden? :)

—I don't see anyone as being better than anyone else. It comes down to a preference of style for clients. Everyone can be a photographer at some level of expertise, so I just prefer everyone getting out there and being creative.

—Are you photogenic?

—Yes and no. Depends what mood you catch me in :)

—How did you get in the photography industry?

—I studied photography at College with analog system cameras and had the pleasure of working with some of the industries top fashion and sports photographers.

—What are the most important components of a good photo in your opinion?

—Not using presets in post.

—Do you love traveling?

—More than you could possibly understand. Current restrictions prevent this passion. I'll be back out there soon :)

—What do you like most about your profession?

—Knowing I am doing a job that I am 100% confident in my own abilities due to my skillset and equipment. I've worked hard to get to a stage in life where I can run my own business and treat each client with exceptional customer service.

—What do you like least about your profession?

—The competitive nature of other photographers and the unrealistic valuation of some of their prices. It's best to be true to yourself with what you can afford to charge clients, but making sure the client gets value for their budget is imperative to keep a continued working relationship.

—What will be the future of photography?

—Erm, more photos?

—What is special in the photography genre you specialise at?

—Well, hard to say. I specialise in several genres of photography, so can't really answer this.

—How do you handle criticism?

—Very well. Life's too short to worry about harsh comments or concerns. I'm confident in my own abilities, so If there is a problem with my work, then I really have done something badly wrong, in which case I should face the criticism and rectify any issues for the next time.

—Are there any trends in photography?

—Plenty. You'll see them online.

—What should be the criteria for a customer to choose a photographer?

—Portfolio, personality.

—What things are to be avoided when shooting?

—Bullets?

—What details that usually pass unnoticed can a photographer notice?

—Photographers are no different to other human beings.

—What is the most impressive moment in your life?

—Having a concert image printed in 'Rolling Stone' magazine.

—What motivates you to continue taking pictures?

—Making people smile. Simple.