Running Your Own Photographic Business

This two-day workshop focuses on the financial, management and marketing considerations required when starting your own photography business. The tutors are specialists in their fields, members of the RPS and hold ARPS distinctions. Ria Mishaal is a full-time successful wedding and portrait photographer. She will be offering practical business management and marketing advice to help delegates organise their day-to-day systems and marketing strategies. She will help equip delegates with the tools they need to build an efficient business they are proud of.Geoff Blackwell is a professional accountant with more than forty years’ experience, much of that time spent advising on small business start-ups. He also holds a Certificate in Professional Photography from Nottingham Trent University. He will provide advice on the financial elements of the business plan, budgeting and pricing, as well as record keeping and basic tax issues.Course ContentFinancial Elements:
Basic Costing and Pricing (links to Marketing, see below)
Simple (but adequate) record keeping
Introduction to taxation the for self-employed and part-time self-employedBusiness Plans:
Form and content of the business plan
Preparing your budget
Funding your start up and dealing with Banks
Delegates will receive a copy of a template for a budget and cashflow spreadsheet suitable for inclusion in a formal business plan.Business management:
Contracts and Terms & Conditions
Client management systems
Client communications
Organisation and backups
Products and packaging
Efficient image processing workflow options
Platforms for selling your work online
Business marketingIdentifying your market:
Building your brand from basics
Website and marketing material considerations
Key ways to reach your target market – advertising optionsLearn more about the event here: www.rps.org/events/2017…